Who is your potential customer? Always keep this in mind.
Research your customers demographics and interests. This will give you an idea of what messaging to include in your content.
When it comes time for a call to action, remember the problem that you are solving and the emotional effects it has on your potential customers.
Choosing your online platform
There are many different platforms available, some are paid, and some are free. Some require hosting and some are hosted with a provider.
Start with your end goal in mind
- What product or service will you sell?
- What functionality do you require?
- What budget do you have?
For those that are willing to put in the time and effort to learn and create their platform themselves, we recommend WordPress along with WooCommerce.
WordPress and WooCommerce is Open Source, meaning its totally free to use, however you will still need to host it. Hosting from local providers are affordable. There is another added benefit to doing it yourself, you are in full control of your business.
For those who want a simple solution that is less technical there are options such as Wix, Siteground and Shopify. Although these seem simple from the onset, they can be very costly, especially when the functionality you want is paid additions.
Register your business on the most popular platforms, to start, Facebook and Instagram are great choices. This is free and can be done within a few minutes.
Content on your website and social media platforms can drive visitors to your website. This is called organic traffic.
- Create great content that is appropriate to the problem you are solving and post it to all platforms.
- Reach out to other websites or pages with related content and request to do a guest post for them.
- Make sure that all your content links back to your website.
As soon as you start getting visits to your website, you should try to get them to subscribe to your mailing list. Mailchimp is a great starting platform and is free for up to 1000 contacts.
Email campaigns can be set up based on triggers, if a form is filled an email can be sent etc.
This also helps lessening your correspondence work.
Make sure your email copy is related to your content and the problem you are solving.
Sequence your emails as follows, don’t try to sell immediately
- Call to Action
- Sales Offer
Paid Adverts (PPC)
Paid adverts can be very beneficial to your business. You can set up an advert either on Google, Facebook or Instagram with a link directly to the related product. You then pay each time the ad is clicked. The cost is dependant on competition and demand.
We recommend starting with a focus on your organic reach to limit your starting budget. Once you have some recurring revenue established, slowly ease in to paid ads and test what works and what does not.