Your website should be publishing while you're running your business.
ContentEngine writes and publishes real, on-brand blog posts to your website on autopilot — researched, SEO-optimised, with a matching image — and answers your website visitors' questions the moment they ask.
No setup calls required. Connect your SiteHub or WordPress site and your first article goes live within 24 hours.
Blogging keeps losing to real work
You know a steady blog helps you get found on Google. You also know it's the first thing that falls off the list when the business gets busy — which is most of the time.
Freelance writers are slow and pricey
Briefing a writer, waiting for drafts, chasing edits — by the time one post is live, you've spent hours you didn't have and a few thousand Rand you'd rather keep.
Visitors leave with questions unanswered
Someone lands on your site at 9pm with a question that would've closed the deal. There's no one there to answer it — so they leave, and probably don't come back.
Set your guidelines once. ContentEngine does the rest.
A short, guided setup
We walk you through it: your industry, tone of voice, and the topics to cover or avoid. No blank page, no guesswork.
It researches, writes, and publishes
A relevant topic, real research, a full SEO-optimised article with a matching image — published straight to your site.
You review results, not busywork
See every article and its real performance — and on Standard and Pro, SideKick is already answering your visitors' questions.
Simple plans. Cancel any time.
Starter
- 10 article credits every month
- SEO-optimised articles with images
- Your own content guidelines & tone
- Published straight to your site
- Top up for more, any time
Standard
- Everything in Starter
- 30 article credits every month
- SideKick AI chatbot included
- Competitor research built in
- Cheaper top-up credit pricing
Pro
- Everything in Standard
- 65 article credits every month
- Auto-generated social media copy
- Our cheapest top-up credit pricing
- Priority when you need help
Already hosting with us, or thinking about it?
Get ContentEngine together with SiteHub as GrowthStart GrowthStack and save 10% on both, automatically, once you have them active together.
See GrowthStack →Frequently Asked Questions
Do I need to write anything myself?
No. You set your guidelines once — industry, tone, topics — and ContentEngine handles research, writing, images, and publishing from there. You can always add a specific topic request any time.
Will it sound like a robot wrote it?
It's built to match your tone of voice, not a generic AI voice — and every article goes through an automated editing pass before it's published. You can read every article before or after it goes live.
Where does ContentEngine publish?
To your SiteHub blog, which is connected for you from day one, or to an existing WordPress site through our WordPress plugin. Either way it publishes directly, and nothing about your site's design needs to change.
What does SideKick actually do?
On Standard and Pro, SideKick is a chat widget on your site that answers visitor questions using your own published content as its knowledge base — so it gets smarter as ContentEngine publishes more.
What if I need more than my monthly credits?
Top up any time — packs from 5 to 100 credits, with better per-credit pricing the higher your plan. Top-up credits never expire. Unused monthly credits also roll over, up to a cap.
Can I cancel any time?
Yes, month to month, no lock-in contract. See our Cancellations and Refunds policy.
How often will new articles be published?
On the schedule you set when you configure your guidelines — most customers publish weekly, spreading their monthly credits out so there's a steady drip of new content rather than a pile all at once.
Will the articles actually help my SEO?
Every article is written around real keyword research and structured for on-page SEO — headings, meta description, internal linking where relevant. We can't promise rankings (no one honestly can), but consistent, well-optimised publishing is one of the most reliable levers you have.
Can I review an article before it goes live?
Yes — every article is visible in your dashboard as soon as it's ready, and you can edit or unpublish anything at any time from your dashboard or your site, same as if you'd written it yourself.
What happens to my articles if I cancel?
Nothing — every article ContentEngine has published lives on your own site as a normal post. Cancelling stops new articles from being generated; it doesn't touch what's already yours.
Stop letting your blog fall to the bottom of the list
Set it up once. Get real, on-brand articles publishing to your site every week — and a chatbot working while you sleep.
Get Started