SideKick is a chat widget on your site (included on ContentEngine Standard and Pro) that answers visitor questions using your own published content as its knowledge base.
It gets smarter as you publish
SideKick doesn't work from a generic script — it draws on the actual articles ContentEngine has published to your site. The more you publish, the more it has to work with when a visitor asks something at 9pm when no one's around to answer.
Setting your tone of voice
When you set up ContentEngine, you configure your industry, tone of voice, and topics to cover or avoid once — SideKick and every article ContentEngine writes stay consistent with that, not a generic AI voice.